Responsible for leading and overseeing the development of creative marketing strategies and campaigns that align with brand objectives. This role manages creative teams, ensures high-quality content delivery across channels, and drives innovative concepts that enhance brand positioning and audience engagement.

Key Responsibilities:

• Lead the creative direction for marketing campaigns across digital, social, and offline channels

• Manage and mentor designers, copywriters, and creative teams

• Ensure brand consistency and high-quality creative output

• Collaborate with marketing, product, and external agencies to deliver integrated campaigns

• Review and approve creative concepts, designs, and content

• Monitor campaign performance and optimize creative strategies accordingly

• Stay updated with market trends and introduce innovative ideas